SVM - Manufacturers' Rankings
The Sustainable Value Margin provides a meaningful basis for comparing the performance of individual carmakers. The Figure below shows the ranking of the 17 manufacturers based on the Sustainable Value Margin. The BMW Group and Toyota are the two companies that consistently top the rankings. The BMW Group is the manufacturer that generates the highest Sustainable Value per sales using the bundle of resources at its disposal over the entire review period, apart from 2003 and 2006, when Toyota leads the rankings. Aside from the BMW Group and Toyota, Honda consistently features in the top third. Hyundai and Nissan also appear high up in the rankings in those years for which sufficient data are available for them. DaimlerChrysler ranks second in 1999 before suffering a prolonged decline and only in 2007, now as Daimler AG, again ranking in the top three.
| 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | |
| BMW Group | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 2 | 1 |
| Daihatsu | 10 | 9 | 8 | 14 | 10 | 12 | 10 | n/a | n/a |
| DaimlerChrysler* | 2 | 6 | 11 | 7 | 8 | 7 | 7 | 6 | 3 |
| FIAT Auto | 13 | 13 | 15 | 16 | 16 | 15 | 15 | 12 | 15 |
| Ford | 5 | 4 | 12 | 13 | 11 | 10 | 13 | 14 | 14 |
| General Motors | 9 | 11 | 14 | 15 | 15 | 14 | 16 | 15 | 16 |
| Honda | 4 | 3 | 4 | 5 | 6 | 5 | 3 | 4 | 4 |
| Hyundai | n/a | n/a | 3 | 4 | 5 | 8 | 6 | 7 | 7 |
| Isuzu | 14 | 12 | 9 | 11 | 3 | 3 | 5 | 3 | 5 |
| Mitsubishi | 12 | 14 | 10 | 10 | 14 | 16 | 14 | 13 | 8 |
| Nissan | n/a | n/a | n/a | 3 | 4 | 4 | 4 | 5 | 10 |
| PSA | 11 | 10 | 7 | 9 | 9 | 11 | 9 | 11 | 12 |
| Renault | 7 | 8 | 13 | 12 | 12 | 6 | 12 | 9 | 13 |
| Suzuki | 6 | 5 | 6 | 8 | 7 | 9 | 8 | 8 | 11 |
| Tata | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | 9 |
| Toyota | 3 | 2 | 2 | 2 | 1 | 2 | 2 | 1 | 2 |
| Volkswagen | 8 | 7 | 5 | 6 | 13 | 13 | 11 | 10 | 6 |
(* DaimlerChrysler is replaced by Daimler AG in the year 2007)
Over the review period it is generally FIAT Auto, General Motors, Isuzu and Mitsubishi that bring up the rear. While Isuzu only comes in last place in 1999, FIAT Auto manages to do so every year in the period 2001-2003. During the reporting period Mitsubishi is positioned towards the bottom of the mid-field for most of the time, but comes last in 2000 and 2004. General Motors is also consistently low down in the rankings, coming last in the years 2005 to 2007. The performance trend is therefore negative over the observation period as a whole. While GM came ninth out of the 14 companies analysed in 1999, it ranked in the last three places during the period 2001-2007.
Other companies showing a negative performance trend compared with their industry peers over the review period include Ford (1999: 5th; 2005: 14th), Renault (1999: 7th; 2007: 13th) and Suzuki (1999: 6th; 2007: 11th). By contrast, the performance trend was positive for Isuzu (1999: 14th; 2007: 5th). When analysing company-specific trends, it should be noted that in the period 2001-2007 two new companies joined the rankings: Hyundai (2001) and Nissan (2002), both of whom occupy high positions. Mitsubishi, for example, improved from 12th to 8th place between 1999 and 2007; in the rankings for the original group of manufacturers, however the company would actually have finished in 6th place in 2007.
One group of companies features relatively consistently in the middle of the rankings (apart from the odd year): Daihatsu, PSA and Volkswagen, although Volkswagen drops away in 2003 and 2004 when it ranks 14th and 13th respectively in the list of 16 manufacturers. Tata – which has been included as of 2007 – ranks ninth in this year, slightly above the industry average.